DeLonghi America is introducing new coffee and espresso offerings to its fall product lineup with brewers that aim to elevate the at-home coffee experience.
“We’ve seen overwhelming growth in the popularity of creating espresso-based drinks at home and a demand for machines that not only lead in innovation and design but are created with the everyday coffee drinker in mind,” said Mike Prager, DeLonghi Group North America’s president and CEO. “We’ve taken some of our best-selling machines from the past few years and enhanced them, along with new innovations to offer consumers more options and a better brew at home.”
The upgraded Dinamica with LatteCrema system features an LCD display screen, and offers easy-to-brew caffeinated beverages, including the TrueBrew Over Ice recipe. The automatic bean-to-cup espresso machine features a patented brewing unit, built-in conical burr grinder and an automatic, patented frothing system. The Dinamica with LatteCrema is available for a suggested retail price of $1,199.95.
The La Specialista Espresso Machine is now available in two new colors, red and black. The manual espresso machine grinds whole coffee beans, brews handcrafted espresso-based drinks and steams milk to make lattes and cappuccinos. The unit is available for a suggested retail price of $799.95.
The All-In-One Digital Combination Espresso & Drip Coffee Machine gives users the ability to brew two drinks at once. A 2-in-1 crema filter holder allows for both pods and ground coffee. The Flavor Savor Brew System extracts maximum flavor and aroma for a robust and rich coffee experience. The coffee machine will be available in the U.S. for a suggested retail price of $299.95.
The Stilosa was created for those beginning to embark on their espresso journey. The machine creates authentic espressos, lattes and cappuccinos and is suggested for kitchens with limited counter space. The Stilosa brewer is available for a suggested retail price of $99.95.
The new introductions will be supported by marketing activities across the U.S. and Canada targeting key audiences including public relations, media support, retail promotions, integrated publisher partnerships, digital out-of-home advertising and connected TV, plus a digital campaign. The campaign illustrates how consumers can rely on DeLonghi espresso machines to have quality-made espresso right from their own homes.
The fall lineup of DeLonghi specialty coffee machines are available for purchase on the company’s website and select products can also be purchased through Amazon, Best Buy, Williams Sonoma and Target.
BY MATTHEW KRAMER ON SEPTEMBER 28, 2020