Newgate Fred Alarm Chocolate Black – Reverse Dial Mid-Century Modern Alarm Clock | Chocolate Black

A mid-Century modern alarm clock in ‘Chocolate Black’.

A matt silicone-finish barrel case rests on angled legs, with a minimalist petrol blue marker dial and digital beep alarm.

Known as ‘silent sweep’ in the industry, the hands move in a constant sweeping motion rather than a stepped tick. So you won’t hear any ticking but if your hearing is particularly sensitive in a completely silent room you may hear a very quiet whirring.